“Summation IT” represents the “Sum of Information Technology”. The Auto sum (∑)of our skills and services in an excel sheet. Mathematically, ∑IT= ∑ (Product Engineering+ Data Engineering+ Test Engineering).
14:30, May 12th the temperature was scorching at 450C in Hyderabad and the board room was getting even hotter with the brainstorming session to finalize a name for the company. It took the team of five and thirty odd days’ time to come up with a bunch of names.
It is easy to find a name in web-pedia and add it to your cart for registration. But, we thought that the name should have “IT “inclusive. A lot of names were tossed up that afternoon but the name “Summation IT” won the match.
The reason behind the name “Summation IT” to go for was exciting. It included all our thoughts to put forward. We are from the Information Technology industry and the name should speak which Industry we belong to and it should not be a set or subset of it. The other reason was that we have a basket full of skilled developers to offer development services and Tester to offer diverse services of Testing and QA. Hence, we need a name which can express our opinions and polls. So the resolution was finally passed, “Summation IT” is the name.
“Summation IT” represents the “Sum of Information Technology”. The Auto sum (∑)of our skills and services in an excel sheet.
∑IT= ∑ (Product Engineering+ Data Engineering+ Test Engineering)
∑Information Technology = ∑ (Product Engineering+ Data Engineering+ Test Engineering)
And the rest followed. It took us hardly ten minutes of time to get a domain name of “summationit.com”. We thought the name “Summation IT” is not a simple term to represent our company but also a brand. Then, as in every case a “Logo” is necessary to symbolize our brand. As said and written mathematically we positioned our brand in the same manner. After a lot of discussions we finalized the logo and the color which it should represent.
It filled with red and blue. Even the colors do play a role in our logo. We selected red because it shows the action & confidence to go after dreams, Increase in enthusiasms & Interests, Increase in Energy whereas blue embodies progression- big ideas, sea thinking technology and Innovation with depth, Culture of open flow of action, Peace and ethics at work. We wanted everyone at Summation IT to succeed greatly in their careers. For them we need to remind what we are and what’s more to say, than the name and logo.